Continuous Quality Assurance embraces uncertainty and does not try to describe simple linear models for taking control. Instead it postulates principles and practices to function efficiently in a complex context. Same ideas that have been promoted a long time ago within Lean but with additional focus how to incorporate what we have learned from how test have evolved in modern time. IT IS TIME TO TAKE A STEP forward and bring it all together. Today working with quality assurance, it is necessary to build quality into the DNA of software development.